When it comes to social networking, Facebook is about all I can handle. The incessant amount of time and energy it takes to continually post status updates, to me, isn’t worth whatever it is you’re trying to share (with friends who couldn’t care less; they’re too busy doing the same). Hence my uninstalling the Foursquare app from my smartphone the other day, さようなら!
There is, however, a social app that I find equally as operative as it is addictive: Untappd, the “…mobile web app that allows you to socially share the brew you’re currently enjoying, as well as where you’re enjoying it, with your friends!”
I’ve been a member since July last year, and in that time I’ve become familiar with more beers and breweries than I ever could have otherwise. And because Untappd enables homebrews to be uploaded to its database, I can proudly share my beers with people who genuinely care (or are at least drunk enough to feign interest 
).
But what absolutely endeared me to the app was when a few months ago, Nevitt Reagan, who publishes the blog Beering in Mind, without the slightest provocation, sent me a bottle of beer from my Untappd Wish List: an Urthel Hibernus Quentum Belgian Tripel Ale. Cheers, mate!
Nevitt’s random act of kindness inspired me to take the bottle to Bashamichi Taproom and share it with staff, as the needs of the many outweigh the need of the few – or the one!
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Anyway, getting back to Untappd, another reason why I dig the app so much is that the people who run it are uber-cool. Not only is their customer support is friendly and responsive, but the company’s co-founder and CEO, Tim Mather, is also a downright nice bloke. Cheers, all of you!
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