25 May, 2010

ABREWCADABREW.COM

Hello. My name’s Lee. I’m a magician, homebrewer, and craft beer consultant. I’m also a freelance writer and editor, and the Owner-operator of ABREWCADABREW.

Me, too

I started ABREWCADABREW in 2010, first as a blog to chronicle my adventures into all-grain homebrewing. Within a year, the site somehow had attracted a generous number of faithful readers, and also the attention of the Japanese beer community. By mid-2012, I was brewing 10-25L batches of beer every week, had won several homebrewing awards, and was writing regularly for (and would later become editor and Director of) the Japan Beer Times and Yokohoma Seasider Magazine. Life was mostly brilliant and I was on a roll.

A lot has happened and changed since then. There were several major –a few quite devastating– life resets that forced a hiatus from homebrewing and the site. After much self-torment, languishing, soul searching, and despair, I eventually relaunched ABREWCADABREW in 2014 in an attempt to tell my entire story, including what brought me to Japan in the first place. Things started off with a bang, but eventually sputtered nowhere.

In 2015, however, I was struck with an epiphany, and I suddenly knew exactly what I wanted to do with the site and how I could utilize my skills, knowledge, and experience as a homebrewer, event organizer, and professional networker. In other words, I’d come full circle – only now with craft beer superpowers.

And so, on October 23, 2016, after a frantically secretive year of putting new and broken pieces back together again, ABREWCADABREW – Japan’s Premier Exclusive Homebrewing Club, was unveiled to the public. ABREWCADABREW – now an organization that caters to homebrewers and craft beer drinkers in Japan. We organize and hold monthly events, workshops, and seminars. We also import, distribute, and retail homebrewing products, as well as provide consulting services and training to members of the craft beer industry.

Want to know more about me? Read TokyoCheapo’s interview.

I update this page occasionally, so do check back from time to time.

[Last update: 07 May, 2017]